What is hybrid logistics and why is it the future of logistics management?

Logistics is a key activity for the success of any business, as it involves the efficient management of all processes related to the movement of products from their origin to their final destination. However, logistics is not a simple task, since it requires proper coordination between the different agents involved, such as suppliers, carriers, warehouses and customers.

In addition, logistics must adapt to changing market conditions, consumer demands and legal regulations. To meet these challenges, hybrid logistics has emerged as an innovative strategy that combines the best of several distribution systems to optimize resources and provide quality service.

What is hybrid logistics?

Hybrid logistics is a strategy that combines different distribution systems to reach one or more customers.

However, unlike multimodal transport, which we discussed in our article on the best freight transport option, hybrid logistics involves collaboration between two companies that share resources, information and technology to optimize logistics management.

In addition, it also provides a work culture that fosters adaptation, innovation and cooperation among logistics professionals.

Recommendations for the Implementation of hybrid logistics

In an increasingly competitive and changing world, companies that embrace hybrid logistics can gain a strategic advantage and differentiate themselves from their competitors.

However, to implement it, it is necessary to follow a series of steps to optimize the flow of information and products between the different actors in the supply chain.

Some of these steps are:

  • Establish objectives and metrics to evaluate the performance of logistics processes.
  • Communicate to all participants the relevant information about the goods and their status at each stage of the supply chain.
  • Use real-time information systems to monitor and control the flow of products and packages.
  • Maintain a common and consistent policy among each distribution segment.
  • Quickly resolve unforeseen events that may arise and minimize their impact on the rest of the chain.
  • Synchronize the networks, systems and technological tools of the companies involved.

Hybrid logistics objectives

The implementation of hybrid logistics has the following objectives:

  1. Build a network of distributors through long-term agreements and partnerships.
  2. To satisfy the needs of both manufacturers and distributors, generating mutual benefits.
  3. The participation of intermediaries that provide complementary services, such as shipment management or the selection of means and routes of transport.
  4. Eliminate unnecessary steps that can lead to additional operational costs by synchronizing the functions of stores, warehouses, networks, systems and personnel involved in the supply chain.

In this way, hybrid logistics seeks to make the supply chain work as a whole, improving both the infrastructure and the work of the personnel.

Why is hybrid logistics the future of logistics?

Hybrid logistics is the future of the industry thanks to its ability to provide flexible and adaptable solutions that meet the specific needs of each customer and situation.

A clear example is the service developed by Marken, a company specializing in patient analysis, in collaboration with UPS, a global logistics powerhouse.

In 2017, Marken partnered with UPS to leverage its extensive international transportation network, which includes a wide range of air services. This strategic alliance allowed Marken to use UPS infrastructure for part of its route, thus decreasing its dependence on commercial flights and increasing the efficiency, safety and speed of its services.

Marken also innovated by introducing a hybrid reverse logistics service, which simplifies the process of returning reusable packaging and follow-up materials. This not only reduces the costs associated with reverse logistics, but also reduces the environmental impact by optimizing the transport of essential items, avoiding unnecessary relocation of goods.


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