Small Data: The Hidden Key to Logistics Optimization

In the digital age, data is the fuel that drives the engine of business. While Big Data has been in the spotlight, there is another concept that is equally relevant, but less well known: Small Data. In logistics, this more modest approach becomes an invaluable tool for improving efficiency, service quality and customer satisfaction.

What is Small Data in logistics?

Small Data in logistics refers to small and manageable data sets that, despite their small volume compared to Big Data, are extremely valuable due to their high specificity and relevance for strategic decision making. This data is characterized by its ability to provide detailed and actionable insights that can drive significant improvements in logistics processes.

A key point about Small Data is that, although they represent a smaller portion of the total available data, their analysis can lead to more focused and effective optimizations. According to MyDataModels, a French company specializing in data analytics, microdata makes up approximately 85% of the information collected in companies, highlighting its prevalence in day-to-day operations and its impact on continuous optimization.

Advantages of Small Data in Logistics

  • Accuracy: by focusing on specific data, decisions are more accurate and tailored to specific situations.
  • Agility: enables rapid adaptation to changing market demands.
  • Competitiveness: companies that take advantage of small data obtain a more favorable competitive position.
  • Customization: offers a greater capacity for personalization in logistics services, providing solutions that better fit the needs and preferences of each individual customer.
  • Operational Efficiency: by analyzing more manageable data, companies can optimize their operations, reduce costs and improve supply chain efficiency.
  • Innovation: makes it easier for companies to identify specific trends and patterns that might go unnoticed in large data sets, thus driving the development of new products or services.

Small data and Big data: what are the differences?

The two differ mainly in volume, processing speed and data specificity. While big data is characterized by handling large volumes of information, which require advanced technologies for analysis and can come from multiple and diverse sources, Small Data focuses on smaller, more manageable data sets that are usually available in real time and are derived from direct and specific sources.

In the logistics sector, these differences translate into different practical applications. Big Data can be used to identify patterns and trends on a large scale, which helps in making strategic decisions and optimizing long-term operations. On the other hand, Small Data has a more immediate impact and is applied in concrete problem solving and daily operational decision making.

Small Data applications in logistics

Route optimization

The integration of Small Data analytics transforms transportation logistics. Detailed traffic and weather data are used to design optimal routes, ensuring on-time deliveries and significantly reducing costs.

Intelligent inventory management

Small Data allows real-time monitoring of inventory, preventing imbalances and ensuring efficient management. This approach reduces warehousing costs and minimizes losses due to unsold or expired products.

Accurate demand forecasting

By analyzing sales trends, Small Data forecasts future needs, allowing companies to proactively adjust their inventory and meet demand without incurring overages or shortages.

Personalized customer experience

Small Data is key to understanding and anticipating customer preferences. This information allows us to offer a tailored shopping experience and products that truly meet their needs.

Efficient cost analysis

With Small Data, companies gain a clear view of logistics costs, identifying opportunities to optimize transportation, warehousing and goods handling expenses.

Proactive anomaly detection

The continuous analysis of logistics operations through Small Data facilitates the early identification of irregularities, enabling agile corrections and maintaining the integrity of the supply chain.

How to implement Small Data in a logistics company?

To implement Small Data efficiently in a logistics company, a structured process must be followed:

  1. The first step is to establish a solid database. Various methods can be used to achieve this, ensuring that the information is organized and easily accessible.
  1. Next, it is crucial to identify the specific data that are relevant to the company’s logistics operations. This could include information on inventory, transportation routes, delivery times, among other key aspects.
  1. Once the relevant data has been collected, analysis and visualization tools are used to extract meaningful insights. For example, these tools can help identify demand patterns, areas for improvement or potential inefficiencies in the supply chain.
  1. Finally, the results obtained from the analysis are integrated into the company’s operational and strategic decision-making. This involves using the information obtained to optimize processes, improve efficiency and ensure the delivery of high quality services.

By following this process systematically, logistics companies can take full advantage of Small Data to improve their performance and competitiveness in the market.


In the digital era, Big Data has become an essential tool for identifying trends and patterns in various sectors, as it allows us to understand consumer habits and customer behavior, offering a macro view of our industry. However, it is Small Data, with its precise and focused data sets, that provides the insight needed to properly interpret these trends.

Therefore, the combination of the two is critical to maximize the potential of information, as together they enable informed and strategic decisions, ensuring that technology and humans work hand in hand for business success.


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